An Empirical Study of Customer's Satisfaction towards Service Quality in Quick Service Restaurant (QSR) in Delhi & NCR.

The concept of quick service restaurants (QSR) refers to those restaurants which usually offer fast food, take away and also those places which offer ready to eat food at lesser or reasonable prices. For the growth of quick service restaurant in the long term it is very important that it should be perceived as providing enough value for money to its consumers. For doing the same it is very important that the one must understands the various factors that influence the consumers for choosing a quick service restaurant. A lot of research has been done in the past on the consumer buying behavior and consumer perception towards the product and services being offered. However the purpose of conducting this research is to focus on quick service restaurant industry and more specifically identifying factors like variety of food, price, quality of service and food and many more that have a major impact on the selection of restaurant and their satisfaction. This research will be beneficial to the concerned policy makers and management to identify the communication gap between customer's expectations and service provider's offering and take leverage by delivering the desired quality products.