A Comparative Study on Career Growth Opportunities for Sales Force In Automobile and Insurance Industry

Today's employees are more career conscious than ever. Employees demandmore in terms of career growth and development. Organizations that fail to allow employees to meet their individual career growth needs will lose valued employees. Salesperson's tenure is one of the major issues for companies especially in today's era of high competition. High rates of employee's turnover impact organizational productivity and competitiveness. One of the reasons for employee turnover is lack of career growth. The current study aims to reveal sales force career growth in Automobile and Insurance industry and also to find out whether the career growth in these two industries is different. For this study, a sample of 292 sales force (146 from each industry) is chosen with convenient sampling technique in various designations of sales department in Automobile and Insurance industry. Applied statistical tools include Cronbach's alpha, descriptive statistics, cross order correlation and Log-linear analysis. It is found that scope for career progression and career support are different in two industries.