Reliance JIO-Digital Revolution Changing Landscape of Telecomm Industry

Reliance Infocomm owner Mr. Mukesh Ambani has become the first ever Indian industrialist who has marked his position in the Forbes list of “Global Game Changers “ recently because of his world's largest Rs. 1, 50, 000 crore Reliance Jio Start-up which has changed the equations of Indian Telecomm sector. R-Jio is the first ever telecomm operator in India that offers fourth generation (4G) data based voice calling services. This new entrant has made an aggressive entry by providing the free voice calling, video calling, free roaming services and offers data at very meager amount which proves disruptive for most of its incumbents as they generate maximum revenue from voice calls and text messages. Thus this paper is an attempt to study the7P's of Reliance Jio for competitive advantage and sustainable growth. This paper emphasizes on the impact of R-Jio entry on the major players of the telecom sector and also highlights the financial results of last five years of Reliance industries in terms of income generated per year, expenses incurred, profit and loss and earnings per share from 2013 to 2017.