Asst. Professor, Prestige Institute of Management and Research, Indore
Online published on 15 March, 2019.
Various mobile apps can be used for personal, educational, business, travelling entertainment, navigation, banking and a plethora of other purposes other than voice call and messaging and hence proliferation of smartphone devices is rising. One of the features that make smartphones very popular amongst youth is the inclusion of social media apps such as Facebook, facebook’s Instagram, Snapchat, Youtube, Twitter, etc. Smartphones'apps can perhaps be considered as the most ubiquitous technology amongst the youth as it allows users to connect to one another socially and help in navigation, entertainment, food ordering tremendously. So this study purposes to investigate the perception of respondents towards Smartphone apps focusing on young consumers or youth. The statistical analysis showed twenty two percent of respondents used apps for shopping purpose and nineteen percent used for social networking, fourteen percent for entertainment,etc. 75% people download free apps and remaining 25% download paid ones. As 74% of the respondents liked to download trendy apps than novel apps so these aspects should be further boosted by providers by informing consumers about the benefits and possibilities of apps those who look for trendy apps. Futher from the chi-square it was found that no relationship was observed between personal factors and perception towards smartphone apps but a significant relationship was observed between gender and tendency of respondents to download free or paid mobile apps.
