*Assistant Professor, Hirachand Nemchand College of Commerce, Management Department, Solapur
**Associate Professor, Hirachand Nemchand College of Commerce, Management Department, Solapur
Online published on 15 March, 2019.
E-tailing is sale of goods and services through the Internet. Electronic retailing, or e-tailing, can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services. E-tailing is a growing area of technology establishing a store on the Internet, allows for retailers to expand their market and reach out to consumers who may not otherwise visit the physical store. The convenience of online shopping is the main attraction for the consumers. Unique online payment systems offer easy and safe purchasing from other individuals. Electronic consumers exhibit different buying behaviors such as; cart abandonment. The benefits of shopping online also come with potential risks and dangers that consumers must be aware of. In the future, we can expect online stores to improve their technology tremendously, allowing for an easier and a more realistic shopping experience. E-tailing is more accessible than it has ever been in the digital era with the introduction of tablets, smart phones, easy checkout systems and more secure systems. As a result, the e-commerce industry is generating higher sales volume. According to Research, the online retail sales volume for the US 2012 is $231 billion. This figure is predicted to grow continually to $370 billion in 2017. Forrester also reports that 53% of people in the US shopped online in 2011 and it is predicted to grow to 58% in 2017. It reminds people to buy by attractively presenting products or services at a critical juncture in the buying process. Here the philosophy “Consumer is the King” has to be the guiding force. The Indian youth now demands state of the art service, global standard of the product, and international level of shopping experience. In view of this trend the E-tailing and purchase behavior of rural youth in India, is fast emerging and crucial thing. So this study focuses on dimensions of E-tailing and youth behavior in terms of purchasing.
Buying Process, Purchase Behavior, E-tailing, RuralYouth
