Enshrining the Spirit of CSR: Indian Automobile Industry

Corporate Social Responsibility (CSR) is the concept which is implemented by organizations to address all the stakeholders’ ethical, legal, commercial and other expectations towards its business decisions. The concept of CSR has emerged as a combination of concept of corporate citizenship, strategic philanthropy, shared value, corporate sustainability and business responsibility. The Indian automobile industry, which contributes 7.1 per cent of India's Gross Domestic Product (GDP is one of the largest in the world. it is indeed interesting to investigate the initiatives Indian automobile majors have adopted, as socially responsible corporate citizens. The present paper has made an attempt to look into the various CSR activities, adopted by four Indian Automobile majors.