1Research Scholar, Noorul Islam University, Kumaracoil, Kanyakumari District
2Head of the Department, Management studies, CHMM College, Varkala
Online word of mouth marketing is the word these days that is thoroughgoing by which any information increasing rapidly across a million people within a short period of time mainly through Social media. Online spoken communication has been one amongst the exciting analysis areas of enquiry. There is a rising attention on the effectiveness of online spoken communication. The present research is conducted to investigate consumers’ attitude towards online word of mouth through social networks. People's attitude towards a product is effecting by Social media. But it is difficult to ensure that the consumers prefer the same brand influenced by online word of mouth technique of social networks. Thisresearchis to conduct an empirical study to identify the attitude of peoples towards online word of mouth. Various statistical tests such as T test, ANOVA, Friedman rank test have been applied to support the research hypothesis. This analysis not solely provides us with a summary of current standing data within in the domain of online word of mouth, however additionally is a salient guideline for future analysis direction.
Social networks, onlineword of mouth marketing, consumer attitude and purchase decision
