Liquidity Analysis Of Consumers’ Cooperative Wholesale Stores In Tamilnadu

In a developing country like India where a large number of people are below the poverty line, the low income group is exploited by unscrupulous middlemen and merchants. Indian consumers are the victims of scarcity, both artificial and natural. The non-availability of essential goods at reasonable prices coupled with inferior quality adds to this problem. There was an urgent need for effective retail distribution of consumer goods, in both urban and rural areas. Thus, consumer co-operatives, which are basically organisations of the consumers, came into existence. They have taken the role of price stabilizer, quality controller and leader of the market over the years.