Customer Perception on Green Banking Practices in Public Sector Banks: An Empirical Study

Green banking is new concept in the financial sector from last two decades. As banking transactions involve more paper on daily basis it is the conscientiousness of banking sector to induce the general public to move from traditional practices to green banking practices. More than government, banks dictate the public in a growing economy like India. It is considered easy to persuade the general public to practice eco-friendly living through the banking sector. Hence the present study intends to find the performance of nationalized public sector banks using green banking concept as a yard stick. Bank customers are selected as the respondents for the survey. Major focus of the study is on the implementation part of green banking practices in the selected public sector banks. To have maximin approach, the creamy layer of public sector banks is mulled over in this study to access the public sector banks’ performance with respect to installation of green banking initiatives.