Cooperative bank a distribution channel for growth of Health Insurance in Pune district

The Health Insurance Market in India is been present since long time. The growth can be seen by the number of companies coming up in India. Today with over more than 23 companies; both General Insurance and Standalone selling and spreading the products by way of sale in all the market of India through various channels. The major channel still is been the agency one which is main source of sale and spread of health insurance. This growth though is mainly seen in the urban part. The rural part is still in nascent stage in terms of number of policy, policy premium and all. The Bank channels are seen today as the best channel available to spread the growth of Health Insurance. This paper tries to throw the light on role of Cooperative bank in India.