Effect of Entrepreneurship Environment on Cross-Cultural Management of Selected Small and Medium Scale Enterprises in Enugu State.

The challenge of adequate management of diverse cultural traits in different organizations remain a demanding challenge before the management of the organizations especially in relation to the present business environment. The study examines the effect of entrepreneurship environment on cross-cultural management among selected small and medium scale businesses in Enugu state. The specific objectives of the study were to examine the effect of entrepreneurship environment on organizational management of cultural etiquette, religion and marital affairs among small and medium scale enterprises in Enugu state. Descriptive cross-sectional study was adopted in the study among 304 staff of the organizations. Structured questionnaire was used in obtaining data from the respondents. The data obtained was analyzed and presented in tables of frequencies, percentages, mean and standard deviation. The hypotheses were tested using linear regression at 5% significant level. The result of the study shows that entrepreneurship environment has a significant positive effect on cultural etiquette (r = 0.727; F = 337.569; t = 18.373; p = 0.000); Entrepreneurship environment has also a significant positive effect on religion (r = 0.898; F = 1264.526; t = 35.560; p = 0.000) and Entrepreneurship environment has a significant positive effect on organizational management of marital affairs (r = 0.713; F = 311.395; t = 17.646; p = 0.000). It was therefore concluded, that entrepreneurship environment has a significant positive effect on cross-cultural management of an organization. It was as such recommended that the management of various organizations especially small and medium scale enterprises should see the need to adopt policies relating to management of religious affairs and align such policy to the established precepts in the entrepreneurs environment and that the management should also see to it as a matter of urgency, the need to initiate or advance a policy framework that will ensure adequate performance of both married and singles in the organizations and align such policies to the best practices within the operational region.