*(Associate Professor and Head, Research and P.G Department of Commerce and Tourism, Catholicate College, Pathanamthitta (Dist), Kerala-689645
**(Research Scholar, Catholicate College, Pathanamthitta (Dist), Kerala – 689645
The film distributors functioning in the Malayalam film industry are making use of various promotional methods for marketing of films. The tools used by them may differ on the basis of type of movies distributed, experience of film distributors in the field of distribution, concentration of distributors in specific language films etc. In this paper by making use of Kruskal-Wallis Test an attempt is made to find out the most suited promotion method for film distributors on the basis of types of films they distribute.
