The empirical analysis of the roles of sales promotion in the marketing of Nigeria bottling company products

This study investigated the sales promotional strategies in achieving marketing goals in Nigeria bottling Plc, Onitsha, Anambra State, Nigeria. The is study is a survey research that administered questionnaire to eighty respondents randomly selected for the study. The study used mean(x) and standard deviation (SD) statistical tools for analysis. The study revealed that promotional strategies have an important role and impact in marketing management of the bottling company in Nigeria. The research recommended amongst others that the Nigeria bottling company must intensify the use of sales promotion as respondents have shown great interest and are highly influenced by sales promotion activities.