Consumer behavior towards premium passenger car segment - A case study of telangana state

Economic liberalization, increase in per capita income, easy accessibility of finance, various tax relief policies, launch of new models and exciting discounts and various offers made by dealers all together have resulted in to a surprising growth of India automobile industry. The objective of this study is to assess the consumer behavior towards Premium passenger cars of Telangana State. The present study comprises of both primary and secondary sources. The study has been based on convenient sampling technique and a sample size of 300 Premium passenger car users of Telangana State. After eliminating partially unfilled questionnaires, the resulting sample size is 270. The sample covers various socio-economic back grounds of the population.