Mall Culture: A Rising Trend

Rising population of India & increasing purchasing power of the customers are attracting to the big players towards Indian retail industry. Indian retail sector encompasses both sectors one organized and the other is unorganized. Mostly kirana stores which provides day to day needy products are popular in Indian rural area. But the customer has a little choice relating quality, and differentiation. At another side the income level is increasing in urban area. Hence people trend is changing from saving oriented towards shopping oriented. Fastly spreading shopping centers, malls is the reflection of these all. Again it is just like a cycle increasing purchasing, increasing malls, increasing job opportunities, increasing income level & living standard again purchasing. It not only helps for creating employment opportunities but for improving living standard of the society. Malls provide large variety of similar, complementary products for choosy customers. It serves through fulfilling needs of the society and spreads mental satisfaction for human being also. but some thinkers have a threat that this trend will capture market which is of small thelewala, merchant, bhajiwala. Again if studied deep it comes to know that there is a fear for malls also. It will be shut down if not accepted by the local people. But malls are spreading speedily in Indian big cities which is the necessity of the town where small townships are developed. These townships are far away from the main city & market. we can further study on the point how it affects economy of the country.