‘Study of impact of online streaming services (OSS) on youth of 18 to 24 years group with reference to navi mumbai’

Online streaming services are the new entertainment platforms in market. The prime objective is to study the popularity along with impacts of online streaming services in India as Indians continue to opt for smartphones in the hundreds of millions. In this research, researchers have done studying popularity of online streaming services in the age group of 16 to 24 years and what are the reasons for it. The topic was selected as there is sudden shift of people mainly youth switching from traditional television viewing with advancement of online platforms. Online platform are new medium of content media where there is less restriction on adultery contents. With common agreement on the fact of Jio revolution has made a drastic impact on whole entertainment industry backed by cheap data pack services, this caused opening of new doors for digital content: Online Steaming. Data collection of the objective was taken among peer group in and around Navi Mumbai- along with its sub-urbans; especially colleges where maximum data can be collected. Sample size of 150 was considered to study this objective. It was concluded at the end of research what the online streaming services could have impacted on the peer group.