International Journals of Marketing and Technology
  • Year: 2011
  • Volume: 1
  • Issue: 4

A study on point of purchase - An advertising and selling technique

  • Author:
  • Priti Jeevan
  • Total Page Count: 15
  • Page Number: 249 to 263

Asst Prof, Srinivas Institute of Management Studies, Pandeshwar, Mangalore

Online published on 27 June, 2013.