Effects of motivational strategies on organization performance of non-deposit taking savings and credit co-operative societies in Kisumu County, Kenya

The purpose of the study was to examine effect of motivation strategies on organization performance of non-deposit taking savings and credit cooperative societies in Kisumu County, Kenya. Specific objectives were: to establish the effect of recognition, training, and employee benefits on organization performance of non-deposit taking saving and credit cooperative societies in Kisumu County. This study used explanatory research design. The targeted population was 449 individuals drawn from committee members and employees of 4 non-deposit taking saving and credit cooperative societies in Kisumu County. A sample of 325 was selected which involved 34 committee members and 291 employees. Random sampling procedure was used. The data was collected through structured questionnaires. A pilot study was conducted to test reliability. The questionnaires were tested for reliability and validity using cronbach's alpha method. A reliability index of.73 was obtained. The study was pegged on Theory X and Y by McGregor (1950s), Adams Equity Theory (1965), and the Expectancy theory by Vroom (1964).The data was analysed by descriptive and inferential statistics. Multiple linear regression analysis was used to establish level of significance between study variables. The finding of the study would increase knowledge and understanding of how motivational strategies affect organization performance of non-deposit taking saving and credit cooperative societies. The management of non-deposit taking saving and credit cooperative societies in Kisumu County and saving and credit cooperative societies in other geographical areas in Kenya and other countries would understand how the motivation strategies addressed in this study affect performance of the saving and credit cooperative societies. It could also stimulate further studies in related academic areas. The study found out that performance was affected by the recognition (mean=4.55; std deviation=.387; p value <.05). In addition, the study result showed that performance was affected by training (mean=4.78; std. deviation=.157; p value <.05). Finally, the finding revealed that performance was affected by employee benefits (mean=4.75; std. deviation=.277; p value <.05). Study concluded that there was positive relationship between recognition, training, employee benefits with organizational performance of non-deposit taking saving and credit cooperative societies in Kisumu County. Also the study established that there was statistical significant effect of motivational strategies (recognition, training, and employee benefits) on performance of non-deposit taking saving and credit cooperative societies in Kisumu County((mean=4.66; std. deviation=.325; R =.846; p value <.05). The study recommended that there was need for the management of non-deposit taking saving and credit cooperative societies in Kisumu County to adopt appropriate motivational strategies so that to enhance performance.