Annotation Sustainable and dynamic development of the country's industry, deepening of structural reforms aimed at diversification of light industry and increasing the export potential, modernization of textile and knitting industry enterprises, further enhancing their competitiveness on the basis of the fashion industry is one of the pressing issues. Fashion and textiles are closely interrelated. Despite the fact that textiles are sometimes considered only as a source of raw materials for fashion, in reality the situation is much more complicated. Each of these sectors has a significant impact on the modern world and is connected in different ways with many others: interior design, media, cosmetics, agriculture, retail, manufacturing, etc. Although both industries have their own areas of development and applications, traditionally they have the same goal. Fashion is one of the most visible media of change. The fashion industry forms part of a larger social and cultural phenomenon known as the “fashion system,” a concept that embraces not only the business of fashion but also the art of fashion, and not only production but also consumption. The peculiar nature of fashion industry can be characterized in terms of its volatility, velocity, variety, complexity and dynamism. The paper aims to identify the main characteristics of modern fashion industry and to develop a time efficient supply chain model. The relationship of fashion and textiles concern all mankind, and they formed the basis of this article.
Fashion, Fashion industry, Business, Market, PR, Management
