“Impact of advertising on consumer behaviour”

Advertising is a way to showcase one's products or services an offer consumer a vast choice in term of what they are offered and what they can choose to buy. For the customer advertising offers them a choice to get at the best price. Moreover, advertisements are used to introduce a business establish a brand and position a company, product or service with in the eyes of purchase against the other established competitive business. The sample for study chosen was 50. A questionnaire was in comprehensively prepared of to determine the advertisement effectiveness on consumer behaviour. The results show that advertising is very useful to create awareness among consumers but they are unsuccessful to build powerful perception in consumer's mind. Two variables such as consumer perceptions and brand awareness about a particular product will persuade and influence the consumer to buy a product, as there is positive relations exist between two of them.