The relationship between the adoption of digital marketing, revenues, costs, and skills gap among marketing professionals in the small and medium-sized enterprises (SMEs).

Digitalization and mobile marking innovations have increased rapidly in the last decades. The purpose of this study is to explore the relationship between the adoption of digital marketing and business revenues, costs, and the skills gaps for marketing professionals. Data published by the General Authority for Statistics (GASTAT) used in this study. The data collected from 15,000 firms that classified as small and medium-sized enterprises by the National Classification of Economic Activities (ISIC4), in 2020. The firms used in this study classified into 18 groups and distributed in 13 areas in K.S.A that contains 84% of all population (462,840 firms). The main objectives of this study are to explore the adoption level of digital marketing in Saudi Arabia's SMEs firms and test the main hypotheses of this study. The data analyzed statistically using SPSS to generate some correlations results. The main findings and discussions presented in this study.