Associate Professor, Department of Management Studies, Lachoo Memorial College of Science and Technology, Jodhpur
Online published on 29 June, 2013.
The international marketing is changing the ways and ethics of doing business with more emphasis on connectivity and responding to the customers to their special needs through the websites and other sources of communication. The world is becoming more universal with the impacts of media making the brands more international and acceptable due the popularity created at larger forums of connections. The aim of the paper is analyse the impact of international marketing on the strategies to make the products more acceptable to the international consumers.
technology trends, management, impacts
