The culture impact on product choices by women consumers of middle east: An exploratory study of omani consumers

There are various factors that influence women consumers that need in-depth studies to succeed in the market. In particular, the women consumers of Middle East countries have constrained environment in choosing the products. They have impacts of various conditions and factors in product choices. The aim of this research is to determine and evaluate whether there is any significant impact of culture on women's product choices in Middle East. Furthermore, the research was conducted in order to identify certain key culture attributes that influences their buying decisions. Some key factors related to such as national culture, other national culture, consumer loyalty and product communication were considered for this study. The data were analyzed with various statistical methods such as ANOVA, regression analysis etc for drawing the conclusion. The findings recommend that managers in multinational organizations should be concerned with the specific culture dynamics of women consumers as part of their communication and promotion strategies within their overall marketing strategies in Middle East countries. The impact of culture factors will assist managers to guide the specifications required for the development of customer decision support systems.