Customer satisfaction through service quality in retailing

The present research studies the relationship between the service quality and satisfaction. The quality of the service rendered by the retailer influence the customer judgment about the retailer therefore it becomes necessary for the retailer to give special attention to the various services they provide for the customers. Service quality is the consumer's judgment about a product's overall excellence or superiority. In this study the various services provided by the loyal world supermarket to the customers are undertaken and measured to know the level of customer satisfactions with each service. The data was obtained through structured questionnaire using five point rating scale. The sample selected for the study was 150 and the data was analyzed using one sample t- test and later the paired sample correlation test was conducted. The results revealed that 9 factors were positively related to customer satisfaction.