International Journals of Marketing and Technology
  • Year: 2012
  • Volume: 2
  • Issue: 10

Propose a methodology to implement blance score card for operational appraisal of industrial groups

  • Author:
  • Neda Jalaliyoon, Nooh Abu Bakar, Hamed Taherdoost
  • Total Page Count: 10
  • Page Number: 269 to 278

*University Technology Malaysia, Kualalumpur, Malaysia

**Islamic Azad University, Semnan Branch, Semnan, Iran

Online published on 26 September, 2013.

Abstract

The importance of operation measurement has been determined for organizations now and it plays an importance role in most of the organizations. Complexity and delicateness of decision making in business necessitates strategic management. Also key operational indicators are financial and non-financial measurement criteria used to determine goal's quality and to reflect an organization strategic operation. These indicators are used to evaluate the present condition of the company and to determine appropriate solutions to business methods. The goal of this study is to suggest an appropriate methodology in order to design and implement balanced score card (BSC) for operational evaluation of industrial groups.and also in this research multiple attribute descion making technique (MADM) has been used introduced as a technique which is appropriate to achieve the more accurate result. In order to achieve this goal thirteen required steps is proposed and discussed.

Keywords

operation evaluation, strategy, indicator, hierarchical analyzing technique, TOPSIS, AHP