Marketing of banking services

Banking is considered to be the nerve center of trade, commerce and business in a country. It plays a vital role in distributing the money for the development of trade, industry and commerce. Therefore we may say that banking is the lifeblood of modern commerce. Banks play an important role in the economic development of a country. There may be an economic crisis in the country if the banks stop functioning even for a few days. The banking business is becoming more and more complex with the changes emanating from the liberalization and globalization, and new private banks and foreign banks competing with aggressive marketing strategies Bank Marketing is the aggregate function directed at providing service to satisfy customer's financial needs and wants, more effectively. Hence the present study makes an attempt to know bank's marketing strategy, customer's expectations from a bank, process of selling and factors determining quality of service.