*Assistant Professor, Department of Management Studies, Sri Sathay Sai Institute of Higher Learning, Muddhinahalli, Karnataka
Online published on 26 September, 2013.
The present paper tries to understand the purchase behavior of consumers visiting the shopping malls.
A structured questionnaire was used for collecting the data from 600 respondents visiting three malls- Spencer plasa, Citi centre and Ampa-Skywalk. A convenient sample (non-probability sampling method) is used for the study.
The finding reveals that consumers aged between 20–40 years visit the malls often and malls need to attract them to spend time and money in the shopping malls. Malls need to satisfy their needs by creating good ambience and environment.
Shopping Malls, consumers, attributes, purchase behavior
