Customer satisfaction with value added services of BSNL and AIRTEL operating in Gwalior division (M.P.)

In the today's competitive world communication plays a very important role. communication have become an integral part of the growth, success and efficiency of any business. This is the technology that gives a person the power to communicate anytime, anywhere. Due to advancement in technology, now communication becomes easy and faster. In this research paper, special emphasis has been laid over the comparative analysis of telecom companies AIRTEL and BSNL by using primary sources of data in Gwalior division of madhyapradesh. For the completion of efficient research work, descriptive and exploratory research design has been used which further conclude that BSNL is having weak Value Added Services as compared to Airtel. Trends of previous 5 years in Gwalior division have shown that BSNL company has slowly deteriorated its position.