Department of Studies in Education, Yasouj branch, Islamic Azad University, Yasouj, Iran
Online published on 29 June, 2013.
The main purpose of present study was to know the awareness among the ATM users of e-banking services. The sample consists of 80 ATM users of e-banking services belonging to different locality, gender and occupation. Data were collected with the help of self prepared interview schedule. The objectives of the present study were – (i) To study the awareness among ATM users of e-banking services; (ii) To compare the awareness among rural ATM users and urban ATM users of e-banking services;(iii) To compare the awareness among male ATM users and female ATM users of e-banking services; and (iv) To compare the awareness among ATM users of e-banking services belonging to service class and business class. Findings of study reveal that almost all respondents preferred e-banking services due to the convenience and the time saving factors. There is no significant difference in the awareness among the rural and urban ATM users of e-banking services. There is no significant difference in the awareness among the male and female ATM users of e-banking services. There is no significant difference between the awareness among the servicemen and businessmen ATM users of e-banking services.
