Enhancing CRM Philosophy in Retail Banking

The banking sector, at present, is witnessing a substantial growth and many drastic changes. Globalization and deregulations have increased competition in the market place, as nowadays it has become much easier for banks to cross borders and compete internationally. In today‘s competitive business environment, customers are making their buying decisions not just on the basis of relationships they have with the bank. In fact, ensuring customer satisfaction is the key to success and banks are actively engaged in studying and exploring the conceptual foundations of managing relationships with the customers.