International Journals of Marketing and Technology
  • Year: 2012
  • Volume: 2
  • Issue: 5

A study of problems faced by the customers towards the banking services in sivakasi block

  • Author:
  • V. Alagu Pandian, Manish Kumar Mishra
  • Total Page Count: 11
  • Page Number: 252 to 262

*Faculty Member, Institute of Cooperative Management, Dehradun-248009

**Faculty Member, Madhusudan Institute of Cooperative Management, Bhubaneswar

Online published on 29 June, 2013.

Abstract

“Now-a-days the importance of customers is very significant that they are forced to determine what type of service should be produced for them, where, when and at what price the services will be rendered. Even though there the many limitations to customers, a realistic point of view the first commandment of market would be known they customer that is sovereignty from know they markets”.

“Effective banking service is in large part of a matter of having the correct attitude towards the customers. The customer wants help in solving problems.”

An attempt had been made to find out the problems faced by the users in this area and this study will also help us to understand the factors affecting the service and how to overcome the problems depending on customers’ attitude.