Influencing factors on retail stores (A case study of twin cities in Andhra Pradesh)

Now days, there has been a stiff competition in the modern retailing sector. This has forced the retailers to pay considerable efforts to attract the consumers to their stores, has been increasing the frequency and amount of purchase available. Therefore, the significance of enabling store loyalty and developing innovative strategies towards this have been highlighted. In this study it is aimed to determine the effect of the satisfaction, trust-value perception and store image variables on the consumers’ retail store loyalty in Twin cities of Andhra Pradesh. Our results show that the store image variables have effect on value and trust perception. Value-trust perceptions have effect on satisfaction and store loyalty of the customers.