Assitant Professor, Department of International Business and Commerce, Alagappa University, Karaikudi-4, Tamilnadu
Online published on 26 September, 2013.
The telecommunication plays an important role in today's market dynamic. In the last decade a dramatic change in the ownership structure of telecommunications companies has taken place, from public (state-owned) monopolies to private companies. The rapid development of mobile telephone networks and video and Internet technologies has created enormous competitive pressure on the companies. As new competitors arise, companies need intelligent tools to gain a competitive advantage. Also, stock market expectations are enormous, and investors and financial analysts need tested tools to gain information about how companies perform financially compared to their competitors, what they are good at, who the major competitors are, etc. In other words, the telecom companies need to benchmark their performances against competitors in order to remain important players in this market.
