Grading of factors influencing customers’ satisfaction from car companies using Fuzzy Analytic Hierarchy Process

Nowadays concurrent with globalization of trade marks and services, companies need to pay special attention to customers’ satisfaction. The aim of the current study is to classify factors influencing customers’ satisfaction of car companies. The factors are determined after study of similar essays on the same subject and interview with customers and managers of car companies and then the resulted factors are compared to together using Fuzzy Analytic Hierarchy Process