A study on purchasers of natural products for possiblity of green marketing in Trichy and Chennai City

Indian metrological department data reveals global warming is happening in India. Green marketing involves satisfying needs and wants of customers for facilitating exchange by producing product with less power consumption or using renewable sources of energy, less water consumption, evading harmful ingredients in manufacturing, reducing emission in distribution and linking reforestation schemes in sales promotion or public relation strategy of the firm. In totality green marketing is marketing with minimal detrimental impact on environment. Thus by adopting green marketing strategy firm can contribute to reduce global warming. Review of literature reveals research information is needed on consumer knowledge, performance regarding natural products. It is essential to identify appropriate marketing mix augmenting purchase of natural products among purchasers to find out the possibility of green marketing. The research study is carried out in two cities Chennai and Trichy in Tamil nadu for finding out the possibility of green marketing adaptation.