A comparative study of Public and Private cellular service providers in Karnataka state - An empirical study using factor analysis

In India telecom sector is one of the fastest growing domains compared to other sectors of development, which acts as the primary driver for many foreign and domestic telecom companies to invest in this sector. This sector has received substantial investments, both by private as well as government sector in the recent years. In this research paper, issues related to perception of consumers who buy cellular connection have been addressed with reference to various issues considering different attributes of various cellular operators in Karnataka state. The objective is to analyze and understand the major differences existing between the public and private cellular service providers with reference to preferences, choices and the various services offered by them. The suggestions and key findings may be used by the telecom companies to develop their marketing strategies.