International Journal of Marketing and Technology
  • Year: 2013
  • Volume: 3
  • Issue: 11

The effect of organizational factors on business growth in international franchises; the caseof Iranian food industry

  • Author:
  • Mehran Rezvani, Abbas Hajifathali
  • Total Page Count: 15
  • Page Number: 150 to 164

*Assistant Professor, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

**Master Student, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

Online published on 11 December, 2013.

Abstract

This paperattempts to investigate the effect ofOrganizational Factorsof international franchising on the growth of businesses in Iran's food industry. Based on the stratified random sampling, we distributed our questionnaires between 80 managers and experts of firms involved in international franchising. Data were analyzed using structural equation modeling and Smart PLS 2 software in two sections of measurement model and structural model. In the first section, the technical features of the questionnaire in terms of reliability, convergent validity, and discriminate validity. Moreover, in the second section, t-values were used for testing the research hypotheses. The results revealed the positive and significant impact of organizational dimension of international franchising including size, management international orientation, and performance experience on the growth of firms in our sample.

Keywords

Franchising, International Franchising, Organizational Factors of international franchising, Growth of Business, Food Industry, Structural Equation Modeling, Iran