International Journals of Marketing and Technology
  • Year: 2013
  • Volume: 3
  • Issue: 2

Consumers satisfaction towards various cell phone service providers in Hubli-Dharawad municipality area

  • Author:
  • Ramesh Olekar
  • Total Page Count: 14
  • Page Number: 81 to 94

*Faculty, PG Department of Studies, Karnatak University, Karwar

Research, Commerce, Karnatak University Post Graduate Center, Karwar

Online published on 30 September, 2013.

Abstract

Exchange of information becomes the necessity of life to a common man. In the modern world an individual tends to communicate anything to everything right from the place where he/she stands. Even while riding vehicle he/she wants communicate within a fraction of second at quick speed with clear voice, without any disturbance. Like line crossing, out of order, etc. most of which lack in the connection given by the department of telecommunication. Every human being is a consumer of different produces. If there is no consumer, there is no business. Therefore, consumer satisfaction is very important to every business person. This is an information era significance of information cannot be over emphasized. This study attempts to find out the satisfaction of consumer regarding cell phone service providers. This decade, most of the peoples using cell phones. So, service providers are increasing in more level. So service provider are should over come another one's competition. So, it leads to adding new features, schemes, periodical offers to their service. So, the consumers get maximum benefit from their service provider. Marketing decision maker needs Descriptive information about the total potential unit and dollar sales in each segment. Perhaps the most important one is that a seller needs to be aware of the relevant objective and need of consumer and how their objectives might best be served by the products.

Keywords

Satisfaction, consumer's opinion, Service provider, Call tariffs, Brand image, Customers preference