*Assistant Professor, Padmashree Dr. D.Y. Patil University Navi Mumbai’s, Department of Business management, CBD Belapur, Navi Mumbai
**Dean, Padmashree Dr D.Y. Patil University’s, Department of Business Management, Navi Mumbai
Online published on 30 September, 2013.
Service products being intangible and experiential in nature are different to evaluate prior to purchase and consumption. Consumers perceive risk while purchasing services and rely on various information sources to make a purchase decision. In services, personal sources of information are considered more than non-personal sources of information. The present study focuses on understanding the significance of supplementary services to consumers for pre-purchase evaluation of credit card services. In other words, whether information regarding supplementary services can help consumers make pre-purchase evaluation of credit cards. Supplementary services being a part of full service product offer by marketers can be utilized as a beneficial tool to create interest and developing awareness among consumers
supplementary services, credit cards, consumer behavior
