*Assistant Professor (Senior Scale), DMS, GGV, Bilaspur (C.G)
**Professor & Head, Department of Management, Chouksey Engineering College, Bilaspur (C.G)
***Assistant Professor, Department of Management, Chouksey Engineering College, Bilaspur (C.G)
Online published on 30 September, 2013.
“A market is never saturated with a good product, but it is very quickly saturated with a bad one.” Henry Ford
“We react very quickly in the market. We can make quick changes.” John Ilhan
“Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. It consist of incentive offering and interest creating activities which are generally short term marketing events other than advertising, personal selling, publicity and direct marketing. Customers are fairly complicated and are a rich tool of marketing, with countless creative possibilities, limited only by the imagination of promotion planners.
Sales promotion is an important and powerful tool of marketing. The aim of sales promotion is goal-oriented to achieve sales/marketing objectives, which are short-term and immediate. The range of tools and techniques sales promotion include Discounts, coupons, free samples, contests, games, premiums, special packs, cooperative advertising, continuity programmers, demonstration, exchange offers and many others. In this paper I would like to highlight on the sales promotional tools of Maruti, Hyundai, TATA, cars and their effectiveness in Bilaspur Chhattisgarh.
Sales promotion, CII, communication, incentive, invitation, coupons, premiums
