International Journals of Marketing and Technology
  • Year: 2013
  • Volume: 3
  • Issue: 4

Branding and brand extension strategies: (Paper presented at the international conference of marketing and business strategy (ICOMBS 2010) organized by IBS Hyderabad in December, 2010)

  • Author:
  • R. Venkatesh
  • Total Page Count: 9
  • Page Number: 49 to 57

*Professor, VIT Business School, VIT University - Chennai Campus, Vandalur - Kelambakkam Road, Chennai-600 127

MBA, PhD, IIT, Madras

Online published on 30 September, 2013.