*Associate Professor & coordinator, PG Department of Commerce, Vijayanagar Sri Krishnadevaray University, Post Graduate Centre, Nandihalli- Sandur Dist-Bellary
**Guest Faculty, PG Department of Commerce, Vijayanagar Sri Krishnadevaray University, Post Graduate Centre, Nandihalli- Sandur, Dist-Bellary
Online published on 8 October, 2013.
As finance is the lifeblood for all economic activities, one aspect of financial arena, Insurance plays a very important role. Insurance is the outcome of Man's search for safety and security, and to find out ways and means to minimize the hardship, which are beyond his control. Because of the economic reforms introduced by our government we can see that due to this Globalization and privatization there is enormous increase in the private sector players queuing in the insurance sector. This entry of Private players has enhanced the competitiveness and Quality of service with many innovated products. Now in India there are totally 30 players including 16 Life and 14 General Insurance Companies. And Life Insurance is one of the most common forms of insurance. ICICI Prudential Life Insurance Company is an emerging star in the Private players with the competition being Global in nature.
