Assistant Professor (Marketing Faculty), L.N. Mishra College of Business Management, Muzaffarpur, Bihar, India
Online published on 8 October, 2013.
Technology begins with the Sutras of Gautama- (Super sensuous realization) when super sensuous creativity is occurred according to ideas and imaginations which reflects the reap fruit of innovation.
These days, true responsibility has been increased among CEO of different companies. No longer will they be able to survive in the market with the traditional out look of the product. Because innovation may need not only cherished with the developing of new products rather company may also involve with redesigning process of their business model. The process of innovation in technology has become a highly sophisticated and important process for the business world. But the process is significantly critical to the success and profitability of the business organization and thus it requires a lot of efforts regarding research and development at all levels. Therefore this paper develops models and explores marketing implications of disruptive technology which will certainly prove as a good recipe of growth of business and an effective tool to survive in the competitive marketplace and the way forward.
