*Prof. & Head, Department Of Management Studies, Loyola Institute of Science&Technology, Thovalai
**Professor, Department Of Zoology, Sree Ayyappa College, Alloor
**Research Scholar, M.S. University, Tirunelveli
Online published on 8 October, 2013.
Today neuromarketing is an emerging form of marketing research with the basis of neuro science. Neuro marketing is a scientific tool that provides modern day marketer with a gainful insight into the consumer's mind. The gap between business and science is rapidly getting reduced with the sciences of the brain having made tremendous advances over the past decades. The researchers and marketers are analyzing the ways in which the mind of the consumer works through neuro marketing.
Sensory branding, Emotions, Brain imaging, Positioning, behavioural analyses, Electro-encephalography (EEG) or Magneto- encephalography (MEG), Transcranial magnetic simulation (TMS) and Direct current simulation (DCS), Functional magnetic resonance imaging (fMRI)
