Measurement of customer perception towards two-wheeler motorbikes in Salem city

The ranks that customers place for choosing products are: reliability, durability, easy maintenance, service, ease of use, a trusted brand name, and low price etc. The quality of a product has a considerable impact towards its performance, thus it is linked to a customer's worth and satisfaction. Similar is the case with the purchase of an automobile. People prefer a motorbike over a four-wheeler car, because the former is economical and affordable. As there are a lot of motorbike companies in the market currently thus there is a huge competition among the players. As a result people also have a set of choices and preferences over a company or a brand. Keeping in consideration that people have a criteria of preference in the minds before they go to purchase a motorbike, the researcher has tried to summate some of the factors which people evaluate before the actual purchase. Through survey the paper has tried to explore a real order of preference which a customer places and rank of some important factors, which play an important role in making the final purchase decision towards a two-wheeler.