Asst Professor, Civil Engineering Department, B.S Abdur Rahuman University, Chennai, India
Online published on 8 October, 2013.
Like the popular cliché’ goes “change is inevitable”. This casual but rather undisputable truth is the innate nature of the world we live in. People are irrational, the future is uncertain and everyday predictions and projections are continually being defied. This is truly a period of rapid change, where dynamic changes of productivity, technology, brand, image and reputation are common place.
