Initiating consumer education is important for green marketing to be flourished: A preliminary research

Now a days everyone is looking for, such a marketing, which will educate all the stakeholders to behave for community, environment, and economy, and ultimately, will make consumers truly happy. The research is to gain insights on the importance of initiating consumer education for green marketing to be flourished and to provide directions how this initiative can be fruitful. The researcher, by reviewing past researches, has tried to predict the future of green marketing with and without initiation of consumer education. In this exploratory research, a simple correlation matrix is used to test the hypotheses. The findings suggest that, there should be a ‘Consumer Education Department’ in a green marketing company to assist ‘Marketing Department’ in: going through teaching and learning simultaneously with all stakeholders, generating savvy consumers to grow with green habits spontaneously, motivating supplier to involve in environmentally lasting initiatives, attracting investors, and building sustainable corporate culture for green marketing to be flourished.