The impact of television advertisements on children in the process of family purchase decision

The presence of television is everywhere. For marketers, it acts as a medium of communication since it affords access to children at much earlier ages than print media can accomplish. There is impact of TV advertisement on children. It also impacts the food habit either because of unconsciously watching TV or junk food advertisements. This study has been done to study the impact (knowledge of brands and products and food habits) of television advertisement on children and to what extent television advertisement impacts children in influencing family purchase decisions. To achieve the objective survey using 5 point Likert type scale is used. The reliability test using SPSS is performed. The table matrices and one way ANOVA are used as a statistical tool. It is found that TV advertisements improve brand consciousness, knowledge about various products in any category. Because of this, children influence the family purchase decision and parent often value their opinion.