International Journals of Marketing and Technology
  • Year: 2013
  • Volume: 3
  • Issue: 7

A study on application of knowledge management in the supply chain of auto component industry in India

  • Author:
  • M. K. Biju, U. Faisal, G. Vikas
  • Total Page Count: 19
  • Page Number: 222 to 240

*Research Scholar, Department of Management Studies, Kannur University

**Associate Professor, Department of Management Studies, Kannur University

***Student, Management Programme, IGNOU, New Delhi

Online published on 8 October, 2013.

Abstract

The business environment in Indian auto component industry is characterized by rapid changes in technology level, management practices, customer preferences, manpower that have made them to rethink their strategy to survive and grow in the highly competitive market. In this environment, knowledge management becomes the backbone for supply chain management. To achieve the results of knowledge sharing, the organizations and their suppliers should adapt to current conditions and prepare for changes in future. This study was aimed at understanding the status of knowledge management in supply chain in auto component industry in India. The study was descriptive in nature and involved a case study also. The population included parties in supply chain of Auto component industry in India. The primary data were collected through a questionnaire from a sample of 41 collected using systematic sampling. An analysis of the Maruti Ugyog Ltd., using Situation-Actor-Process (SAP) model also was conducted. It was identified that Majority of them benefitted by application of new tools of supply chain management and the knowledge management strategy helped them to support the core competency for providing customer services at an affordable cost. An analysis was also conducted to identify the strengths of Maruti Ugyog Ltd.

Keywords

Auto Component Industry, Delivery Instruction System (DI), Knowledge Management (KM), Situation-Actor-Process (SAP) model, Supply Chain Management (SCM)