Price promotions in supermarkets: An examination

Today's environment of business is competitive. Retailers always offer price promotions to attract both loyal customers and price-sensitive customers to purchase products from them. Price promotions have become a powerful tool to attract price-sensitive customers. Retailers induce customers by offering price discounts, coupons, buy one get one free, rebates, and buy one and get one with price off. This paper examines how retailers practice price promotion to induce customers. The data was collected from printed brochures supplied by supermarket in the Jazan region, Kingdom of Saudi Arabia. Price promotions were offered for five weeks starting from 6^th March to 9^th April 2013. The findings revealed that price discounts were not constant for some brands. Furthermore, many brands were not featured during the period of price promotions.